NEW YORK LOTTERY

START THINKING LIKE A MEGA MILLIONAIRE








START THINKING LIKE A
MEGA MILLIONAIRE

When you play the Mega Millions, there's a teeny tiny part of you that believes you have the winning ticket.

And that kind of belief makes you start thinking—and planning—like you’re already a Mega Millionaire.

To promote the new Mega Millions, with more mega jackpots, more often, we decided to own that feeling.
PRESS
AdAge
Little Black Book
CREDITS
Chief Creative OfficerShane Millington
Executive Creative DirectorPete Johnson
Group Creative DirectorJacopo Biorico
Group Creative DirectorDanny Price
Associate Creative DirectorCamilla Ciappina
Associate Creative DirectorChris Wernikowski