CHRIS WERN

COPYWRITER







BUDWEISER

MESSI 644









MESSI 644
To celebrate Lionel Messi's single-club record-breaking 644th goal for FC Barcelona we created a Messi Budweiser bottle, TV spot, trolled goalkeepers, and I became the part-time ghost writer for arguably the world's greatest footballer ever.
AWARDS
CannesSilver Lion - Entertainment in Sport
Shortlist - PR
Shortlist - Social
Shortlist - Influencer

One ShowBronze - Social

Shorty AwardsFinalist

ABInbev Global Creative X AwardsBest Creative ExecutionCREDITS
Chief Creative OfficerDan Kelleher
Executive Creative DirectorJames Cowie
Creative DirectorHeather English
Creative DirectorMarques Gartrell
Art DirectorJeff Rozman
CopywriterChris Wernikowski











This film was Messi’s first social post after breaking the record. 






We sent numbered Budweisers for every goal Messi scored to the goalkeepers he scored them against.







We also launched limited edition Messi Budweisers for people Messi didn’t score a goal against.